Monitor
Normal conversation or minor criticism. Logged, tracked for trend and covered in your daily digest.
Razorgrowth Signal Room
Disinformation & media monitoring in Kenya, always on.
Signal Room is our narrative intelligence and early-warning service. We listen across X, TikTok, Facebook, YouTube, online news and Kenyan radio and TV, spot damaging narratives and coordinated activity as they form, and help you respond with evidence, not panic.
What we watch
Social listening and media monitoring, in one room.
A story about you can start on TikTok, jump to X, get discussed on vernacular radio and reach the evening news in a day. Signal Room follows it across every step.
- XTrends, hashtags, Spaces
- TikTokVideo narratives & sounds
- FacebookPages & public groups
- YouTubeChannels & commentary
- Online newsNews sites & blogs
- PrintNational & regional press
- RadioNational & vernacular
- TVNational & vernacular
Public content only. Broadcast monitoring is delivered with specialist monitoring partners.
Alert levels
Every signal, risk-rated.
Each alert carries a clear level, the evidence behind it and a recommended action, agreed with you in advance.
Prepare
A narrative gaining traction, early signs of coordination, or a story moving toward mainstream media. We alert you and prepare holding lines.
Act now
A fast-moving damaging narrative, a suspected deepfake, or broadcast pick-up. Named contacts are alerted by phone and WhatsApp, and the response playbook starts.
Capabilities
Intelligence, not just clippings.
Human analysts and modern listening tools, working together, with findings explained in plain language.
Narrative detection
Emerging themes, claims and storylines about you, your sector or your opponents, identified within hours and tracked as they evolve.
Coordinated inauthentic activity detection
Clusters of linked or newly created accounts, copy-paste posting and synchronised hashtags, presented with the evidence and our confidence level.
Deepfake & fabricated-content verification
Triage of suspected manipulated audio, video and images, and of fake "newspaper front pages" and documents, with escalation to specialist verification where needed.
Broadcast, print & online media monitoring
TV, radio (including vernacular stations), print and online coverage tracked for reach, tone, share of voice and key messages, with regular analysis reports.
Sentiment & share-of-voice tracking
How the mood around you is shifting, by platform, audience and region, compared with the people and organisations you're measured against.
Response playbook
From alert to answer, by design.
We agree the playbook with you at onboarding: who decides, who speaks, and what we say first. So when a red alert lands, nobody is improvising.
Verify
Confirm what is real, what is false and what is manipulated, and gather the evidence.
Assess
Rate the risk: reach, velocity, audiences affected, and the likelihood of mainstream or broadcast pick-up.
Respond
Holding lines, spokesperson clips, journalist briefings, credible third-party voices, and fact-checker and platform reporting.
Review
Track the effect of the response, update the playbook and brief you on lessons learned.
Briefings
Daily digests, weekly intelligence.
- Daily digest: what was said about you in the last 24 hours, and what to watch today.
- Weekly brief: narratives, sentiment shifts, media coverage and recommended actions.
- Monthly report: trends, share of voice and a board- or campaign-ready summary (Signal Command and War Room).
- Narrative Baseline Audit: a one-off starting point that maps the current conversation about you before monitoring begins.
Tiers
Three levels of cover.
Every engagement is scoped to your profile and risk. Request a confidential briefing and we'll recommend the right level, with a clear proposal.
Signal Watch
For MPs, aspirants and growing organisations
- Monitoring of one named person or brand
- Daily digest and weekly brief
- Red alerts by WhatsApp and phone
- Social, online news and broadcast coverage
- Quarterly review call
Signal Command
For governors, senators, CEOs and listed companies
- Everything in Signal Watch
- Real-time alerts with a client dashboard
- Coordinated-activity and deepfake verification
- Vernacular radio and TV monitoring
- Monthly board or campaign report
- Response support hours from senior strategists
War Room
For campaign peaks and major corporate events
- Everything in Signal Command
- Extended-hours analyst coverage
- On-call spokesperson and response support
- Daily strategy call
- Rapid message testing through research partners
- Scaled for the 2027 campaign period
Defensive & ethical
We protect the truth. We don't manufacture it.
Signal Room is defensive and evidence-based. It exists to help leaders and organisations see and answer false or coordinated narratives, not to create them.
- No fake accounts, bots or counter-astroturfing, ever
- No doxxing, harassment or mass-reporting campaigns
- Public content only: no access to private accounts or closed groups
- Data handled under the Data Protection Act, 2019, with purpose limitation and data minimisation Confirm ODPC registration before launch
- Legal questions referred to your counsel
What is disinformation monitoring?
It is the continuous tracking of what is being said about you online and on air, with the specific aim of spotting false, misleading or coordinated narratives early. Signal Room pairs that monitoring with analysis and an agreed response plan.
How is Signal Room different from ordinary media monitoring?
Traditional media monitoring tells you what was published. Signal Room adds social listening across X, TikTok, Facebook and YouTube, detection of coordinated inauthentic activity, deepfake verification, risk-rated alerts and a response playbook, with human analysts interpreting what it means for you.
Do you monitor vernacular radio and TV?
Yes. Broadcast monitoring, including vernacular radio and TV, is part of every tier, delivered with specialist broadcast-monitoring partners and analysed by our team.
Can you detect bots and coordinated campaigns?
We look for the signals of coordinated inauthentic activity, such as clusters of new or linked accounts, copy-paste posts and synchronised hashtags, and we explain the evidence and our confidence level rather than making unsupported claims.
Can you get fake content taken down?
We document the evidence and report content through each platform's official channels, refer it to independent fact-checkers where appropriate, and advise on legal options with your counsel. Removal decisions rest with the platforms, so we can't guarantee them.
Do you use fake accounts or counter-campaigns?
No. Signal Room is defensive and evidence-based. We never use fake accounts, bots, mass-reporting campaigns or counter-astroturfing; we respond with facts, credible voices and legitimate channels.
Is monitoring compliant with Kenyan data protection law?
We monitor publicly available content for a defined purpose, minimise the personal data we keep, and handle it in line with the Data Protection Act, 2019. We don't access private accounts or groups, and we don't build dossiers on private individuals.
When should we start before the 2027 election?
Well before campaigning begins. A baseline of the normal conversation about you makes unusual activity far easier to spot, so we recommend starting with a Narrative Baseline Audit months ahead of the campaign period.
Confidential by default
Know what Kenya is saying about you before it trends.
Book a private consultation with a senior strategist. We'll listen, assess where your narrative stands, and tell you honestly what it will take to move it.