Crisis communication in Kenya, when every hour counts.
A viral clip, a damaging headline, a leaked document. When the story turns against you, Razorgrowth brings calm judgement, fast response and the media relationships to steady the narrative.
Rapid response and lasting reputation management
Crisis communication is part speed, part judgement. We help you say the right thing, through the right channel, at the right moment, and then rebuild trust.
Rapid assessment
Understand what is happening, who is talking, and how far it could spread.
Holding statements
Clear, careful first statements that buy time without making things worse.
Spokesperson preparation
Briefing and media training for the person who has to face the cameras.
Media & social response
Coordinated handling of journalists, radio, TV and the conversation on X.
Crisis preparedness
Scenario planning, crisis manuals and simulations before anything happens.
Reputation recovery
Longer-term programmes to rebuild credibility once the story has passed.
Our process
Assess
Facts, risks, audiences and the spread of the story.
Respond
Statements, spokesperson and channels, coordinated.
Steady
Monitoring sentiment and adjusting the response hour by hour.
Recover
Rebuilding reputation and learning for the future.
How quickly can you respond to a PR crisis?
We treat active crises as a priority from the first call: assessing the situation, drafting a holding statement and setting a response plan. Retained clients get a direct line for out-of-hours situations.
Should we stay silent during a crisis?
Sometimes a short pause is wise, but silence usually lets others define the story. We help you decide when and how to speak, and what to say.
Can you help before a crisis happens?
Yes. Crisis preparedness, including risk mapping, protocols, pre-approved statements and simulations, is the most cost-effective crisis communication there is.
Is my engagement with Razorgrowth confidential?
Yes. Enquiries and engagements are handled by a need-to-know team, NDAs are available on request, and we never name a client or share their work without written permission.
The conversation about you is already happening. Lead it.
Book a private consultation with a senior strategist. We'll listen, assess where your narrative stands, and tell you honestly what it will take to move it.