Perception audits, polling & message testing in Kenya.
Good strategy starts with knowing what people actually think. Razorgrowth runs fast, practical research for leaders, campaigns and organisations, so decisions about narrative, crisis response and campaigns rest on evidence.
Research that moves at the speed of the news cycle
We design the questions and interpret the answers for communication decisions. Fieldwork and polling methodology are delivered with licensed research partners.
Perception audits
How you are seen by the public, media, stakeholders and opinion leaders, and why.
Rapid message testing (24 to 72 hours)
Which messages, slogans and responses work best with which audiences, tested quickly during campaigns and crises.
Flash polls
Short, fast polls on a live issue through licensed partners, by mobile, phone or online.
Focus groups
Moderated discussions, including vernacular-language groups, to understand the reasons behind opinions.
Voter-sentiment research
Private constituency and county-level research for aspirants and parties.
Stakeholder interviews
Confidential in-depth interviews with opinion leaders, partners and regulators.
Our process
Define
The decision the research must inform.
Design
Questions, sample and method with our partners.
Field
Fast fieldwork through licensed partners.
Advise
Findings translated into clear communication recommendations.
Can you run opinion polls and message testing in Kenya?
Yes, through licensed research partners. We run perception audits, rapid 24 to 72-hour message tests, flash polls and focus groups. Any electoral poll intended for publication must comply with the Publication of Electoral Opinion Polls Act, 2012; most candidate research stays private.
How fast can you test a message?
Rapid message tests are designed to return results in 24 to 72 hours, depending on the audience, sample and method agreed with our research partners.
Will our research be published?
Only if you choose and only if it is fully compliant. Most perception and candidate research is confidential and used to guide strategy.
Is my engagement with Razorgrowth confidential?
Yes. Enquiries and engagements are handled by a need-to-know team, NDAs are available on request, and we never name a client or share their work without written permission.
The conversation about you is already happening. Lead it.
Book a private consultation with a senior strategist. We'll listen, assess where your narrative stands, and tell you honestly what it will take to move it.